Our business operates in two very distinct but similar sectors both directly involved in providing products and services aimed at the fish consumer. We aim to be the market leader within our category and be best in class in everything we do.

Ethical Insight

Working with Ethical Trading standards gives us the ownership of worker welfare within our company and its supply chains.

The Ethical Trading Initiative (ETI) is a UK based initiative and the ETI base code is something that we take pride in implementing.

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Joseph Robertson are also subject to ethical audits to ensure that we are compliant with ethical standards and legislation.

A Journey

The evolution of Joseph Robertson has been a long and remarkable journey, from our foundation in 1878 to the present day. Although the business has grown dramatically, and advanced in to new segments of the food market, we still remain close to our roots and are proud to maintain the rich family heritage.

We have come a long way from starting out as a small primary fish processor in the early days, focussing on supplying fish from the Aberdeen Market to local establishments in the North East of Scotland, to now being one of the largest independent value added seafood manufactures in the UK.

Innovation and R&D have been key drivers in the businesses journey, allowing us to evolve as the market demands have changed. We pride ourselves on innovation and being up to date with current market trends, in some cases setting the trend. Our portfolio of products and current ranges demonstrate our innovative nature.

Health Responsible Food

Joseph Robertson’s responsibility to customers is to ensure that their needs are met by supplying safe and legal products to the specified standard. In order to achieve this objective, the company employs a Food Safety and Quality Management system based on the BRC Global Standard for Food Safety. This will include:

  • Producing safe and legal products, meeting customer specification to the highest possible GMP standards
  • Promoting shared responsibility for Food Safety and Quality awareness at all levels within the company
  • Ensuring that communication takes place with relevant staff for issues relating to Food Safety, Quality and customer feedback
  • Promoting good working relationships with all authorities engaged in the enforcement of legal standards
  • Minimising the risk, through systems, of purchasing fraudulent or adulterated food raw materials and to ensure that all product descriptions and claims are legal, accurate and verified.



In 2016 Joseph Robertson was recognised at the Grampian Food Forum Innovation Awards for Investing in Skills development. It was an honour to be recognised at the Awards in 2016 for the time taken and investments we have made in regards to employee development.

Judges’ remarks:

The judges were particularly impressed by the excellent workforce development plan that has been put in place, encouraging active participation from staff to develop their skills. The focus has been to become ‘a learning business’ with an aspiration of a culture of improvement. The company have developed systems that can record the impact of the training investment and this has delivered significant benefits including increased staff retention, efficiency and profitability.

Joseph Robertson have been listed as finalists in the 2017 Scottish Food & Drink Excellence Awards in the category of Employer of the Year.

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